Tobacco, Vaping, and E-Cigerettes Prevention Resources:
The Real Cost Campaign:
FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from tobacco initiation and use. “The Real Cost” launched in 2014 with cigarette prevention messaging using a robust paid media strategy to effectively reach teens and change their tobacco-related knowledge, attitudes, beliefs, and behaviors. The campaign expanded to include smokeless tobacco messaging in 2016, and FDA began prioritizing e-cigarette messaging in 2017 due to high usage rates among youth.
Talk with Your Teen About E-cigarettes: A Tip Sheet for Parents:
Many parents find that texting is a great way to reach their teens. Here are some suggestions for text messages that might catch your teen’s attention. And, you can easily share pages of the website (E-cigarettes.SurgeonGeneral.gov) with your teen.
Know the Risks: E-Cigarettes and Young People:
Learn more about the risks e-cigarettes pose to youth and young adults – and share the facts using these Surgeon General's Report resources.